This article is riddled with take-aways. I’d take:User Experience really is critical. Possibly more important than your price point.Keeping an open mind.Open-Mindedness is not about being wastefully credulous and taking on board everything people tell you. Crucially, it’s about “not ignoring everything people tell you out of hand”. It’s an easy habit to get into, but it’ll kill your organisation.By “People” I mean your people, your designers, engineers, middle management, testers, customers…


